The Glazerite UK Group Ltd has unveiled a completely new website with two main goals to empower installers to make the most of their potential and show their businesses in the very best light and to draw in more homeowners to generate more sales leads.
The new site forms the core of the trade fabricator’s digital marketing plan going forward, by incorporating the latest best practice to make the site accessible for all users and some additional functionality to make sharing and liking the content across social media much easier. Complete now with a user-specific customer portal where installers can pick up their latest sales leads and monitor their Glazerite account as well as accessing an industry-leading array of bespoke marketing materials and resources plus all the technical spec and certifications they could ever need.
But Glazerite have a lot more to think about than themselves when it comes to digital marketing as they offer a completely free bespoke website to all of their installers. These sites are also undergoing some radical changes and updates to boost appeal and give installers more flexibility to integrate with their social media to increase awareness and generate interest.
“We’ve invested heavily in our digital marketing tools this year, the launch of our new website demonstrates the focus we are placing on our customers and their individual needs. Nothing is a one size fits all and they all look for different information, we’ve tried to be mindful of this in the development of our new site,” said Group Marketing Manager, Michelle Wright.
All this is of course backed up by Glazerite’s ongoing support package of traditional marketing and design, which customers have always made full use of.
Michelle concluded: “The next phase of this is to finalise the upgrades to our installer websites, the first phase included making the site mobile friendly and the addition of some more installer specific pages as a result of feedback we received. We’re now adding some further enhancements to help further with SEO and social media integration. This will all be ready for launch at the end of August.”
The Glazerite UK Group Ltd is VEKA’s largest trade fabricator in the UK and a long-standing Network VEKA member. Glazerite offers a fully nationwide service based on manufacturing units in Northants, Peterborough and Greater Manchester as well as its South West distribution hub in Bristol serving South Wales and The West of England.
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