As the UK glass and glazing industry’s most experienced PR agency we have been involved in some of the biggest product, company and brand launches in the sector. We succeed on behalf of our clients by becoming an intrinsic part of their organisation, rather than merely working for them. We work to mutually agreed goals, operating autonomously but always ensuring the final say rests with them. Our success is measured through and by the people we represent, most of whom we have partnered for years.
We are essentially a business-to-business public relations agency, firmly believing that specialists do it best.
We understand the press because that’s where we come from. We appreciate the need for great copy, what makes a great story and how the editor’s mind works; we understand what happens when the release or feature hits the journalist’s desk; we know the publishing process, the pressures and pleasures of putting a magazine together because we have been there.
We understand all of these things, and we bring them together.
Our core activity is the written word and its distribution to reach our client’s audiences. We place great emphasis on the quality of the copy we produce believing that simply gaining coverage is only part of the process. We produce appropriately entertaining, engaging and informative copy for every requirement.
We develop great concepts on behalf of our clients and work with outstanding designers to produce stunning work for a range of projects.
However good the written word is, great images will always draw the eye in the first instance. We work with some talented photographers chosen for their creativity but also their intuitive understanding of the requirements of a project.
Having been involved as organisers with many exhibitions over a period of decades we understand how to get the most out of such events for our clients.
Events are a matter of scale. Having organised substantial events occupying several halls at the largest venues, we are able to scale up or down to produce events for any purpose.
Our broad experience includes the production of complex seminar and conference programmes at venues sourced and negotiated with by our knowledgeable teams. We understand the people and processes necessary to take conferences and seminars from a blank sheet of paper to impressive conclusion.
Having come from a publishing background media is in our DNA. We intuitively understand all forms of media, have contacts throughout B2B press and especially understand the processes that bring print and digital media to market.
Our experience of buying and managing print in all of its forms has been developed over many years through projects produced both for ourselves and for our clients.
We understand marketing processes having produced and executed strategies for our own projects and those of many clients over many years. From a simple appraisal of a client’s plans to developing complete strategies, we are able to quickly assimilate and evaluate a proposition.
If you’re interested in finding out more about how we can help spread your word, please leave us a message below. Alternatively, please feel free to contact us directly on 0845 0945 775.