December 16th, 2022 - Beth
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November sees the unveiling of Apeer’s long awaited, brand new virtual door builder – signalling the dawn of a system that will, over the coming years, revolutionise the Ballymena based company’s customer reach. Integrated into Apeer’s website, the release has been finalised over recent months, forming the inaugural part of a programme which replaces the current door builder software.
IT Manager Eddie McStravick has led the two-year development project: “The new door designer has been created with the homeowner in mind, so we have focused on ease of use and strong computer graphic imaging (CGI) aesthetics to make it the best-looking door builder on the market. We spent a lot of time researching our competition, resulting in us releasing software that combines the most versatile, quality elements of modern technology into one single system. Performing as a web-based application and designed with ‘mobile first’ behavioural considerations, responsive design features ensure that the online user experience remains slick across any device.” With organic reach and engagement as priority outcomes, Apeer have released widget code that allows the builder to sit on customer websites.
So why the upgrade? Simplicity. Apeer wanted to create something which was purely image based and streamlined enough to enable users to design their dream door in less than 10 clicks. The entire product line is included, with all door types and sub styles available to choose from including Silka, Apeer70, Apeer44 and Modo ranges. Plus, a full range of glass designs. Phase 1 has included the launch of the visual door designer, with pricing and real time ordering to be added in the coming months.
Control also proved to be a huge factor in Apeer’s potential to increase customer base through lead generation, both bottom up and top down. Firstly, the new technology is completely Apeer owned. The company has the absolute flexibility and autonomy to give their installers a bespoke packaged widget that has the aesthetic identity of the installer’s own business. Secondly, when a homeowner creates their perfect door using Apeer’s website, they are passed on to the most local installer as a new lead. It’s a win win for all parties.
Eddie finished with: “As part of the process homeowners can upload a photo of their own home and overlay their door design for a preview of the end result. We spent a lot of time on ensuring enhanced, sharp imagery for the most realistic effect possible. We’re really excited about how the door designer will change our business, along with the extra exciting updates to the system planned for release next year.”