Resting among the piles of post or propped up on the windowsill, in the vast majority of homes you can find at least one piece of literature dedicated to home improvement trends. Utilised as a couple’s conversation starter, it has normally been strategically placed on a coffee table or worktop; a reminder of a domestic upgrade that needs finalising and design details yet to be agreed upon.
Not one to be discarded quite so nonchalantly, Distinction Doors’ newest catalogue has recently burst onto the scene, promoting its offerings with more vivacity than ever before. Demonstrating the extensive palette available to homeowners, the design brings each shade to life using colour chip swatches that are not only more accurate in appearance but that feature grained embossment for true authenticity.
This latest product bible has been entirely refreshed with a new layout that cleverly exhibits the wealth of products Distinction have to offer homeowners. Marketing Manager Bethaney Larkman has led the project from concept through to delivery:
“The new brochure showcases the full spectrum of what Distinction can provide: Contemporary, Signature, nxt-gen, Cottage, 70mm doors, and glass too. The addition of foldouts on some of the pages illustrates with greater detail the variety of glass combinations our doors suit. From both a practical perspective and for overall reader experience, it was especially important to get this right as we don’t want customers to get lost within the pages or to miss something that may be precisely what they’ve been looking for.
“New additions like the Infinity Collection and Craftsman door are presented with images from inside and outside, depicting how our broad colour range can look against a variety of backdrops. The existing nxt-gen range now highlights individual characteristics more prominently, giving added information as to why one product might be a more appropriate choice for say, privacy, or big impact, than another. We hope we’ve made the customer experience even simpler.”
Bethaney added: “The brochure is free for all trade partners to order from stock and, if required, can be personalised with individual company branding through our in-house design boutique.”
The array of door, glass and colour combinations make this Distinction offering the most comprehensive yet. Simply put, whether it’s country cottage, city chic or contemporary industrial that homeowners are asking for, after a cuppa and half an hour with this in their hand, they will soon be soon back to sorting that pile of post. Decision made, order placed.